NYU School of Professional Studies

Broaden your understanding of data-driven marketing with the NYU/ARF Certificate in Marketing Optimization and Insights. Developed and taught by the industry’s leading practitioners, you’ll gain access to invaluable resources and immediately applicable skill sets.

You'll apply a modern consumer-centric approach to the development and optimization of marketing by identifying business goals, assessing requirements, developing actionable consumer and market data insights, integrating those insights into messaging and creative assets, and evaluating impact.

The Certificate in Social Media gives students general knowledge of the social media field that can be applied to any profession. Upon completion of this certificate, students will be able to explain the principles of social media, examine key aspects of social media communications, identify existing and future opportunities for social media communications, and describe how social media complements an integrated marketing communication plan.

The Certificate in Strategic Media Communications serves to provide foundational public relations knowledge for anyone interested in PR.

Upon completion, you’ll be able to create practical public relations solutions that positively affect a company’s bottom line, explain how public relations principles are critical to the success of any organization, and examine current events through the lens of PR challenges and opportunities.